With 60% of the population under the age of 35, Istanbul is one of Europe’s youngest ancient cities. Given this generation’s preference for digital communications, any business that hopes to engage these consumers will need to approach them online. A dot ist domain is a fun, informal way to capture the attention of this large and increasingly affluent audience.
.ist is owned and operated by the Istanbul Metropolitan Municipality. It provides short, engaging web addresses to the local businesses that make this great city what it is:
- Cafes & restaurants
- Movie theatres
- Art galleries
- Boutiques & department stores
- Music and sports venues
- Apartment rental companies
It’s also great for the services needed to run a cosmopolitan city like Istanbul:
- Grocers & caterers
- Dry cleaners
- Law firms
- Auto repair shops
By adding .ist to your web address, you let local residents know your shop or office is a proud member of the business community in Istanbul.